The Instagram Reels release received some early criticism and reports have indicated that it’s struggling to gain momentum. In response to user feedback, Instagram are implementing some new features.

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Instagram are giving users the ability to create longer videos, up to 30 seconds. They are also increasing the timer length to 10 seconds and improving editing functionality. Trimming and deleting clips will now be much simpler. 

Instagram Reels is intended to rival TikTok. However, users are stating that TikTok is a lot easier to use with features such as SoundSync. With Reels, everything’s a lot more manual. Hopefully these new updates will help them to corner the market, especially with TikTok’s future still uncertain.