Pinterest launch Pinterest Shop

Pinterest has launched ‘Pinterest Shop’. A new board that showcases the products of small businesses in a similar way to Etsy. This board is curated by Pinterest and currently includes 17 small businesses that have uploaded their product catalogs.

The small business environment across social channels is expanding rapidly. The likes of Pinterest, Etsy and Instagram are giving small business owners the opportunity to be found by users. The new Pinterest shop could really help to drive sales over the holiday period for these smaller brands.