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Google Ads Makes it Easy to Share Audience Lists Across Accounts

A new Google Ads feature has been released that allows manager accounts to share audience lists. Previously, this job was fiddly and required multiple steps.

Now advertisers only need to tick a box to opt in to continuous audience sharing. This means that any remarketing lists created in a manager account will automatically be shared with all other accounts.

This new feature will definitely make the sharing of audiences much easier, but you might want to watch you’re not sharing your lists with accounts you definitely don’t want to.