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Shopping Ads Will Soon be Coming to Gmail

From the 4th of March, Gmail will be a placement available for shopping ads. This includes Product Shopping ads and Showcase Shopping ads.

To ensure your shopping campaigns will appear on Gmail from the 4th, click the option for ‘YouTube, Gmail and Discover’ in the ‘Networks’ section of your shopping campaign settings.

The visual nature of shopping ads may be more appealing to Gmail users as product specific and product grouped ads could result in more interaction than more generic banner ads. However, it remains important to ensure your ads are targeted to appropriate audiences, as bad targeting could result in a lot of spend and little return.