Instagram Live was launched with a 1 hour time limit, with users being cut off when the limit was reached. Instagram is now increasing this to four hours, a significant extension.
As well as this, Instagram is going to be making live streams more easy to discover and increasing the time they stay available for afterwards. The time limit extension gives creators more flexibility to host longer streams. It also brings Instagram in line with the Facebook Live time limit. Although both platforms are behind the 24+ hour stream capabilities of Twitch.
To make Live videos more discoverable, Instagram are adding a ‘Live Now’ section to the IGTV tab. They will also direct users towards other Live streams when the one they’re watching concludes.
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