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Twitter to Get Story Feature

The new feature is called Fleets and are composed much like you would a regular Tweet however these only last for 24 hours. Additionally, you won’t be able to retweet or like Fleets, reply to them publicly and they can only be reacted to on DMs. A test of Fleets has already begun in Brazil.

Most Twitter users are not too happy about the introduction of a story feature but it may be beneficial to digital marketers. Brands could show more personal sides of themselves through Fleets, e.g. what is happening in the office that day or an exciting new product a company is working on.