Google ads want its advertising system to be trusted. Therefore it has made some updates to its misrepresentation policy. Make sure you read this so you don’t inadvertently get caught up in it.

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We all hate click bait right?  How to make sure that you ads don’t accidentally end up getting caught in this new update filter.

OK, starting right at the very beginning what is the Google Ads misrepresentation policy?

We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services or businesses.

So, it was things like, failure to disclose payment models or failure to display legitimate physical contact information if you were in the financial services.  Now, I believe this is not anything that any of the advertisers that watch or read this are likely to do but there are some subtle changes being rolled out in July that you will just need to be mindful of if you are getting into writing new ads.

The following are classed as:

  1. Clickbait tactics and are now going to be band

Call to actions like “click here to find out”  and before and after images are both going get your ads flagged and disapproved.

  1. Ads that use negative live events to promote their products.

If you are in the financial sector and use terms like bankruptcy, accident or illness this is no longer allowed.

Original Press Release: https://support.google.com/adspolicy/answer/9773289?hl=en-GB&ref_topic=29265