Whatsapp rolls out product catalogs to support local discovery.

The new catalog feature on WhatsApp allows small businesses to showcase their products and services via the app’s messaging function. Users are also able to discover businesses and see products directly on a business profile.

Business owners can upload images of their products, as well as providing descriptions, and pricing. They can also provide the URL to take users away to their site.

If you own a small business or run marketing for one, this is a great tool. WhatsApp are creating themselves as a complete commerce platform for small businesses. With more than 1 billion daily users, it’s a platform worth using.