We covered this story last month that Google shopping listings were going to be free on google surfaces.  This looks like most of these placements are  going to be on the shopping tab of the search results but might also include some other sections like the images results or on Google lens its camera augmented reality app. 

What was really important apart from these free listings  was a tiny paragraph right at the bottom of the press release about linking your paypal account to this service. 

This means in my opinion that you will soon be able to purchase directly from the search engine results page.  This will make the shopping tab basically the same as a product listing page on amazon. 

So does that mean that soon we might not even need websites to run eCommerce businesses.  What do you think is this the beginning of the end for eCommerce websites?

Here is the the original article:

https://www.blog.google/products/shopping/its-now-free-to-sell-on-google/