Yelp for Business and the Ads Dashboard have now been combined into one easy to use tool. This gives advertisers more information on their platform presence.
As well as integrating the two, Yelp has added some new features. Yelp have added ad goals to allow users to decide what’s most important to their business. If no goal is selected then Yelp will optimise for return on investment. They have added keyword management, allowing users to select positive or negative keywords as well as relevant topics for their ads. Lastly they have added an audience size estimate. This will ensure that advertisers are effectively reaching their audience.
In the future Yelp is looking to implement an impression heat map and leads visualisation. This is intended to help advertisers improve their strategy and to understand the leads they’re getting.