YouTube COPPA Changes have Started

The changes on YouTube relating to child protection have begun. These changes could possibly impact creator revenue.

These changes are surrounding issues of collecting data from children under the age of 13. Targeted ads will not be presented on videos aimed at children, as targeted ads require data collection.

If creators which create videos for children rely on ad revenue from videos they will still be able to serve ads however as they will not be targeted they may see a reduction in ad revenue which could impact their channel