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Google Ads to Remove Language Targeting Setting from Search Campaigns by 2025
Google Ads will remove the language targeting setting from Search campaigns by the end of 2025, shifting responsibility to AI for automatic detection. While this promises long-term simplification, it may initially cause mismatches between ad copy and user language, sparking questions among advertisers about rollout details. Ultimately, the update reflects Google’s commitment to automation, but marketers will need to closely monitor campaign performance during the transition.
https://searchengineland.com/google-ads-language-targeting-search-campaigns-460875
Google Ads launches full placement reporting for Search Partner Network
Google Ads has introduced full placement reporting for the Search Partner Network across Search, Shopping, and App campaigns, offering site-level impression data for the first time. This update gives advertisers transparency into where their ads appear, improving decision-making, brand safety, and optimization opportunities. While some advertisers remain cautious about the SPN, the added visibility answers long-standing calls for greater accountability and control.
https://support.google.com/google-ads/answer/16286960?hl=en
Google Prepares to Launch AI Mode Ads for Search and Shopping Campaigns
Google is preparing to expand AI Mode ads across Search, Shopping, and Performance Max, with early testing already underway in the US. These ads combine AI-driven targeting methods like broad match and AI Max with traditional text and shopping formats, requiring brands to maintain accurate product feeds. Set to roll out before Q4, AI Mode ads position Google at the forefront of AI-enhanced search experiences, promising new engagement opportunities for advertisers.
https://adage.com/technology/google/aa-ai-mode-search-ads-pitch/
Instagram Introduces Reels Linking for Extended Multi-Part Stories
Instagram has launched a feature allowing creators to link multiple Reels into a connected series, giving audiences prompts like “Watch Part 2.” This update helps creators deliver long-form storytelling in short-form formats, improving engagement and discoverability of older content. While TikTok already offers similar tools, the move is a significant enhancement for Instagram, helping creators build deeper narratives while encouraging repeat viewership.
https://www.socialmediatoday.com/news/instagram-adds-reels-linking/758350
Google Shopping launches AI try-on feature and price alert updates for shoppers
Google Shopping has added AI-powered tools, including a virtual try-on that allows US users to upload photos to preview clothing styles. Alongside this, new price alerts let shoppers track specific sizes, colors, and budgets, with notifications sent when items meet criteria. Coming this fall, AI will also generate outfit and room design inspiration, cementing Google’s role as a one-stop destination for shopping assistance and lifestyle discovery.
https://blog.google/products/shopping/back-to-school-ai-updates-try-on-price-alerts/
Looker Studio Adds Conditional Formatting to Query Result Variables
Looker Studio now supports conditional formatting for Query Result Variables, enabling text elements to change color dynamically based on thresholds. This allows marketers and analysts to highlight key data points more effectively, using single-color or gradient scales to bring attention to performance shifts. The update improves storytelling in data reporting, offering more flexibility and visual clarity for executives reviewing complex datasets.
https://cloud.google.com/looker/docs/studio/query-result-variables