Elizabeth Scarlett is a luxury lifestyle brand known for its embroidered accessories, beautifully crafted gifts, and fast-growing international customer base.
The goal was clear: Create the most profitable Cyber Week in the brand’s history, and unlock sustainable international growth, the result was we increased revenue from £733k to £1.74M, adding over £1,000,000 in incremental profitable sales.
The Challenge: In 2024, the brand had strong demand but limited scalability:
- International revenue outside the UK was minimal.
- Campaign structure restricted non-brand growth.
- ROAS was high, but volume was constrained.
Blue Thirst opened new markets, scale acquisition efficiently, and rebuild Google Ads in a way that could support a larger commercial plan.
What Blue Thirst Delivered
1. Scaled Spend While Protecting Profitability: A three-fold increase in media spend delivered and a highly profitable ROAS over 10X.
2. Doubled Purchase Volume and Increased AOV: Our restructuring of search, shopping, PMax and international campaigns drove:
- 27,000 conversions (+98% YoY)
- A 20% increase in average purchase value
3. Activated Seven New International Territories – Blue Thirst introduced and profitably scaled campaigns in:
- USA
- Germany
- France
- Spain
- Italy
- Ireland
- Netherlands
The Results:
- £1,745,628 total revenue (+£1M YoY)
- 11.71 ROAS at 3x budget scale
- 98% increase in conversions
- Seven new profitable markets activated
Cyber Week 2025 became the largest and most profitable trading period in the brand’s history, establishing a repeatable framework for Black Friday, Christmas, gifting season, and US expansion.
Elizabeth Scarlett now has a proven paid media blueprint for:
- Global scaling
- Acquisition efficiency
- Multimarket growth
- Sustainable repeatable revenue peaks
Want to Scale Like This?
Blue Thirst helps eCommerce brands unlock profitable growth through data-driven paid media management across Google, Meta, TikTok, and LinkedIn.