Sector: eCommerce – Homeware

Who are they

Binopolis are a leading online supplier for household bins of every variety. Stocking the top brands, Binopolis have an extensive range of kitchen bins, recycling bins, liners, filters and much more. They really have it covered from all angles and, in addition, their customer service is second to none.

What did our client need

We worked with Binopolis to assist in the launch of their online shop, ensuring all technical bases were covered. We were also commissioned to run the Binopolis PPC campaigns, focussing specifically on search and shopping.

We implemented our processed approach to setting up a range of PPC campaigns. Before anything, we needed to work with their development agency to setup a correctly functioning Google Merchant Centre feed. Once setup, we used this to power the Google Shopping campaigns for their range of bins.

What was achieved

26 %

reduction in COS from launch

35 %

increase in conversion rate

16 x

increase in Google Ads revenue

What did our client think

“Blue Thirst helped us launch the Binopolis website to the consumer and were key in helping to drive traffic to the site. The team has become increasingly pro-active as they have worked with us in developing the brand and helping to focus and target our AdWords spend on products and customers likely to be most beneficial to the business. They are great at handling the analysis of the data generated from Google AdWords and Analytics and we have frequent working sessions with them to pour over analysis and further fine tune and target our campaigns. Their technical knowledge has been particularly valuable to us and they have worked well with our design and creative partners to further develop the effectiveness of our site.”
– Robert Pollard, Director of Binopolis

PPC:

Get in Touch

Binopolis

Sector: eCommerce – Homeware

Who are they

What did our client need

What was achieved

What did our client think

Speak to a Blue Thirst team member today