Sector: Healthcare – Residential Care Homes
Who are they
Mayflower Care Communities, now under the management of Dormy Care, are a first-class care provider with communities across the South of the UK. Their care homes are luxurious, kitted out with fitness facilities, cinemas, salons and bars for the use of residents.
What did our client need
We were approached by Mayflower to manage their PPC campaigns on Google Ads. The campaigns were to align with the opening of the brand new homes and to raise brand awareness for these.
To spread the word about the new care communities, we deployed search and display campaigns targeting users within a 30-minute radius of the new homes.
With the running of the PPC campaigns, we reach over 37,000 users within a 30-minute drive of the homes, increasing awareness of the new home openings.
What was achieved
Once the homes were open, we maintained the awareness generation of the campaigns, with the final goal of booking new residents.