Sector: eCommerce – Attraction Ticket Sales
Who are they?
Picniq is a UK-based digital ticketing and “days out” platform, focused primarily on families seeking convenient access to attractions, events, and holiday experiences.
Founded with the goal of helping busy parents plan memorable outings with ease, Picniq emphasizes a value proposition centered on “ease, savings, and family fun.”
What did our client need?
Picniq approached Blue Thirst with the challenge of controlling advertising costs while continuing to grow ticket sales in an increasingly competitive market. Their existing Google Ads campaigns needed a complete overhaul to adapt to new campaign types, changing platform rules, and evolving customer behaviour. Our goal was to build a more efficient, scalable strategy that would reduce wasted spend, increase conversions, and expand the client’s reach into new verticals.
To achieve this, we:
- Took over management of their Google Ads account to gain tighter control of costs and improve return on ad spend.
- Rebuilt campaigns from the ground up, aligning with Google’s latest campaign types and best practices.
- Integrated rich media assets to improve engagement and ad performance.
- Transitioned away from Merchant Center campaigns, adapting to Google’s policy changes by leveraging “Things to Do” formats.
- Expanded the account structure to include holiday packages and theatre ticket sales, broadening revenue streams and audience reach.