Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting
Amazon Ads has launched Dynamic Segments, a machine learning-powered targeting feature that enhances ad reach and accuracy. This update enables advertisers to optimize campaigns by identifying audiences most likely to engage, streamlining ad targeting and performance.
The new Dynamic Segments feature includes machine learning-based audience segmentation, first-party shopping signal integration, website insights, and conversion signal processing. These updates provide advertisers with flexible audience combinations and automated performance optimization options, accessible through the Advertising Console, Amazon Ads API, and POST /sd/targets endpoint. Currently, the feature is available for self-service advertisers in the United States market, specifically for non-Amazon store businesses. By integrating with Amazon’s audience types—such as Views and Purchases—this feature enhances campaign reach and targeting precision, leveraging Amazon’s robust data capabilities.
https://advertising.amazon.com/en-us/resources/whats-new/dynamic-segments
Pinterest Hits Record High User Numbers in Q3
Pinterest’s growth surged in Q3 2024, adding 15 million users and marking a revenue boost. With 537 million monthly active users, Pinterest’s audience growth and revenue metrics highlight the platform’s potential for brands seeking to engage large, diverse audiences.
In Q3, Pinterest saw a significant increase in key performance metrics, reaching 537 million monthly active users and generating $898 million in revenue—a notable 18% year-over-year increase. While user growth plateaued in the US and EU, Pinterest’s reach expanded in emerging markets, with enhanced shopping features and AI integration driving this engagement. The platform has added features like AI-powered Body Type Filters and improved ad creation tools to further boost user interaction, particularly in developing regions. These enhancements make Pinterest a valuable channel for brands focused on visual engagement and targeted shopping experiences.
https://investor.pinterestinc.com/financials/quarterly-results/default.aspx
Canada Orders Shutdown of TikTok’s Canadian Business, App Access to Continue
Canada has mandated the closure of TikTok’s Canadian business due to security concerns, but users can still access the app. This decision, based on national security advice, underscores the growing scrutiny tech companies face regarding data privacy.
Following a review of TikTok’s investment plans, Canada’s government ordered ByteDance, TikTok’s parent company, to dissolve its Canadian operations, citing national security risks. While access to the app will not be restricted, the decision reflects Canada’s apprehension over data privacy and security related to foreign ownership. TikTok plans to contest the order in court, arguing it threatens local jobs. This action comes after Canada previously banned TikTok on government devices, aligning with similar measures in the U.S., where TikTok faces potential restrictions pending ByteDance’s divestiture.
Australia to Ban Social Media for Under-16s to Protect Children
Australia is set to ban under-16s from social media, aiming to protect youth from online harm. This legislation, championed by Prime Minister Albanese, positions Australia as a leading country in online child safety.
The Australian government has proposed new laws to prevent children under 16 from accessing social media, with no exceptions for parental consent. This move comes amidst growing concerns about social media’s impact on mental health and safety for young people. Enforced by the eSafety Commissioner, the legislation mandates social media platforms to prevent underage access, with a review planned post-implementation. Critics argue the ban is overly restrictive, advocating for improved safety standards instead. This legislation reflects the government’s stance on prioritizing child welfare over unrestricted online access.
https://www.bbc.co.uk/news/articles/c4gzd62g1r3o
Meta Marketing API Expands to Support Reels Ads Integration
Meta’s expanded Marketing API now supports Reels Ads integration, allowing brands to tap into high-engagement Reels content on Facebook and Instagram. This new capability provides advertisers with greater control over Reels ad campaigns, optimizing for audience reach and brand exposure.
The Reels Ads integration lets developers create and manage Reels ads programmatically, with tools for campaign creation, placement management, and budget allocation. Reels have a significant impact, with 3.24 billion daily active users and a 61% brand consideration rate from Reels ads. Advertisers need a verified Meta business app and specific permissions to implement this integration, which supports optimal ad formats like vertical video and audio. This update provides marketers with a powerful way to leverage Meta’s user base and enhance engagement on one of its fastest-growing content formats.
https://developers.facebook.com/blog/post/2024/11/07/unlock-the-power-of-reel-ads
Amazon DSP Adds Alexa as Supply Source for Self-Service Online Video Ads
Amazon DSP now includes Alexa as a supply source for video ads, allowing advertisers to reach users on Echo Show devices. This new placement can increase brand awareness by expanding the reach of video content in North America.
With Alexa as an inventory source, self-service advertisers can seamlessly add Echo Show devices to their video ad placements through Amazon DSP. As the first device ad placement using Amazon’s standard video template, Alexa expands advertisers’ reach to users on Echo Show devices without additional creative modifications. This feature targets North American users, enhancing Amazon DSP’s video ad offerings and making it easier for brands to connect with audiences in innovative ways.
https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen