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Perplexity partners with PayPal to launch AI-powered in-chat shopping for US users
Companies can embed seamless commerce into conversational experiences, reducing friction and boosting conversion rates within AI-driven interactions. Implementing this integration allows marketing campaigns to leverage secure, tokenized payments and passkey-based checkouts to drive sales directly in customer conversations.
Perplexity has teamed up with PayPal to introduce agentic commerce on its Perplexity Pro platform, enabling U.S. consumers to discover products, book travel, or purchase tickets and complete payments without leaving the chat interface.
This in-chat shopping experience uses PayPal’s tokenized wallet technology and passkey checkout flows to eliminate password friction and safeguard transactions.
By tapping into PayPal’s global network of over 430 million active accounts across nearly 200 markets, brands can reach a wider audience with minimal integration effort.
The partnership underscores a shared commitment to trust in AI-powered decision-making and positions conversational commerce as a direct competitor to traditional shopping tools.
Marketers can now craft campaigns that guide users from query to conversion within a single chat window, driving immediate revenue and enhancing user satisfaction.
https://newsroom.paypal-corp.com/2025-05-14-Perplexity-Selects-PayPal-to-Power-Agentic-Commerce
YouTube unveils new ad options and features at 2025 BrandCast event
Understanding these innovations helps brands align their messaging with cultural moments and capture audience attention at peak engagement times. Adopting these new formats can increase ad recall and drive deeper viewer interaction across screens.
YouTube marked its 20th birthday at BrandCast 2025 by sharing viewing insights and rolling out Cultural Moments Sponsorships, allowing brands to integrate around high-profile events like the PGA Championship and awards season.
A free global live stream of an NFL Friday night game in Brazil showcased YouTube’s capacity to deliver premium sports content without additional fees.
The Peak Points product, built with Google’s Gemini technology, automatically identifies the most engaging moments in creator content for optimal brand placement.
Connected TV advertising is enhanced by an immersive Masthead design offering full-screen impact and a new Shoppable CTV feature that lets viewers interact with and purchase products directly on their screens.
https://blog.youtube/news-and-events/brandcast-2025
ChatGPT introduces enhanced shopping, WhatsApp access and improved citations
Brands need to adapt to richer AI-powered search results that blend product discovery with actionable purchase options. Integrating ChatGPT’s new capabilities into digital strategies can streamline the customer journey from inspiration to transaction.
OpenAI has launched a revamped shopping experience within ChatGPT that delivers visual product details, pricing information, user reviews, and direct retailer links while maintaining unbiased result selection.
The assistant is now accessible via WhatsApp at +1-800-242-8478, enabling users to obtain real-time answers and live sports scores through a familiar messaging platform.
The citation system now supports multiple sources per response and features a highlight UI to clarify which information corresponds to each citation.
Search performance is accelerated with trending-search insights and autocomplete suggestions, helping users discover information faster and with greater context.
https://help.openai.com/en/articles/11146633-improved-shopping-results-from-chatgpt-search
Age Exclusions feature now available in Google Ads Performance Max campaigns
Fine-tuning demographic targeting ensures ad spend is allocated to the most valuable audience segments, improving ROI and reducing waste. Enabling age exclusions in Performance Max campaigns gives marketers precise control over who sees their ads at scale.
Google Ads has begun rolling out Age Exclusions in Performance Max campaigns, allowing advertisers to exclude specific age brackets directly within campaign settings.
This update replaces the previous limitation of only one demographic exclusion at the asset-group level, giving teams greater flexibility in campaign design.
By narrowing audience reach, brands can optimize budget allocation and focus on age segments most likely to convert.
Availability varies by account as the feature rolls out gradually, and advertisers can check for the Age Exclusions section under Brand exclusions in their campaign settings.
BigQuery launches Snowflake transfer scheduling preview and cross-region data transfer GA
Streamlining data movement across clouds and regions enables analytics teams to build more robust, unified datasets for campaign measurement and personalization. Automating transfers and leveraging advanced indexing accelerates insights and reduces engineering overhead.
BigQuery’s Data Transfer Service now offers a Snowflake connector in preview, enabling scheduled, automated data migrations that stage data in the same cloud or via Amazon S3 for AWS-hosted Snowflake accounts.
Cross-region batch loading and exporting are now generally available, allowing users to move data seamlessly between any regions using standard bq commands.
The feature set simplifies data orchestration for analytics pipelines, reducing manual intervention and potential errors.
BigQuery’s vector indexes have also reached general availability with support for the TreeAH index type powered by Google’s ScaNN algorithm, optimized for efficient batch processing of thousands to hundreds of thousands of embeddings.
These enhancements empower data teams to deliver low-latency similarity searches and advanced machine-learning workflows at scale.
https://cloud.google.com/bigquery/docs/release-notes#May_14_2025
GA4 adds Conversion Management Section for easy Google Ads conversion management
Centralizing conversion setup streamlines workflows and reduces errors when syncing analytics events with ad platforms. Organizations can accelerate campaign launches and improve attribution accuracy by managing conversions directly within GA4.
Google Analytics 4 has introduced a Conversion Management section under Advertising > Tools, allowing users to curate GA4 events, assign them to categories, and designate them as conversions for reporting, remarketing, and ad personalization.
A dedicated Conversion Management tab provides an intuitive interface for creating new conversions from existing events and establishing clear conversion categories.
This update replaces the need to toggle between GA4 and Google Ads, simplifying the path from event tracking to campaign optimization.
https://support.google.com/analytics/answer/10632359?hl=en
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