In a rapidly evolving digital landscape, staying updated on the latest tech developments is crucial for businesses and marketers. Let’s dive into a roundup of recent updates that could reshape how we approach online marketing and data analysis.
LinkedIn Launches Dynamic UTM Tracking Parameters
Simplifying campaign tracking, LinkedIn introduces Dynamic UTMs, enabling automatic UTM tagging for campaigns, marking a departure from the tedious manual method. This innovation streamlines analytics, ensuring accuracy without relying on third-party cookies. Excitement bubbles in the marketing community as this long-awaited feature promises to ease campaign creation on the platform, available globally in English by March’s end 2024.
Google Starts Testing AI in SERPs
In a bold move, Google experiments with AI-powered summaries in search results for users in the US, even for those not enrolled in Google Search labs. This initiative, applied to a subset of queries, could revolutionize search experience and advertising visibility.
The Effects of Google March 2024 Core Spam Update
Post-March 2024, Google’s core spam update sends ripples across SEO strategies, highlighting the company’s commitment to addressing AI-generated content. SEOs are urged to be patient as the dust settles and the full impact of the update becomes clear.
Florida Moves to Protect Youngsters from Social Media
Florida takes a stand to protect children from social media’s potential harms by banning those under 14 from platforms and requiring parental consent for 14 and 15-year-olds. This move will undoubtedly impact social channels significantly.
Read the full text of the bill
Key Events: Google’s New Data Tracking for Ads and GA4
Google introduces ‘Key Events’ to enhance the alignment of data tracking across Google Ads and Analytics. This aims to address discrepancies in conversion reporting and could result in approximately 10% difference in tracking accuracy.
Meta Halves the Price of Its Ad-Free Subscription
In response to EU regulations, Meta reduces the price of its ad-free subscription, balancing revenue generation with user privacy rights. The price adjustment seeks to address privacy activist concerns and align with the EU’s Digital Markets Act.
Posted in Blog, Weekly Digital Marketing News
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