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Staying ahead in marketing means understanding the latest updates from the platforms you rely on. Here’s a quick roundup of recent changes that could shape your strategy in 2025.


Meta’s Community Notes Exclude Paid Ads but Cover Influencer Organic Posts
Meta’s new “Community Notes” feature will impact organic posts but exclude paid ads. Influencers’ unboosted sponsored content could face scrutiny, potentially leading to decreased organic content as brands and creators attempt to avoid negative annotations. The implications for marketing strategies remain unclear, creating uncertainty for advertisers.
https://www.wsj.com/articles/metas-community-notes-wont-apply-to-paid-ads-marketers-still-have-questions-9a2af62c


Amazon Launches Owned and Operated Inventory for Enhanced Campaign Performance
Starting January 15, 2025, advertisers using Amazon DSP self-serve will benefit from consolidated Amazon first-party supply, including platforms like Twitch and Alexa. This streamlines campaign management, ensuring broader audience reach while retaining control over placements. The feature is globally accessible for self-service advertisers, offering optimization strategies to improve campaign efficiency.
https://advertising.amazon.com/en-us/resources/whats-new/amazon-owned-operated-inventory/


LinkedIn Ads Launches Campaign to Improve B2B Targeting and Reduce Ad Spend
LinkedIn’s “Only on LinkedIn Ads” campaign highlights advanced targeting tools that prevent wasted ad spend in B2B marketing. Marketers can filter audiences by industry and role, using LinkedIn’s robust demographic data. The campaign uses humor to showcase the pitfalls of poor targeting, driving home the importance of precision in ad placement.
https://www.linkedin.com/business/marketing/blog/linkedin-ads/targeting-right-audiences-linkedin-ads


LinkedIn Introduces Major Campaign Manager Updates to Boost Ad Performance
LinkedIn has revamped its Campaign Manager with new tools like the “Companies” feature, advanced filtering, and data-driven attribution for better measurement. The centralized dashboard allows tracking customer journeys and optimizing marketing spend. Advertisers now have more granular insights into performance metrics and lead qualification strategies.
https://www.linkedin.com/business/marketing/blog/linkedin-ads/new-ways-to-get-even-more-out-of-your-linkedin-ads


Google Analytics Introduces New Consent Settings Hub for EU Data Compliance
Google Analytics has launched a Consent Settings Hub to manage consent signals for users in the EEA. This centralized tool helps businesses monitor consent-related diagnostics and understand the impact of compliance on data collection. It’s a key step in strengthening Google’s EU User Consent Policy.
https://support.google.com/analytics/answer/9164320?hl=en#01132025


Google Announces Updates to Child and Teen Advertising Policies for 2025
Google is consolidating its child and teen advertising policies into a new hub, streamlining access to existing protections. While there are no enforcement changes, the updated structure aims to simplify navigating advertising guidelines for minors, ensuring transparency for advertisers targeting younger audiences.
https://support.google.com/adspolicy/answer/15416193


#DigitalMarketing #MarketingStrategy #LinkedInAds #GoogleAnalytics #MetaUpdates

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