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LinkedIn’s introduction of new Campaign Manager features empowers marketers to optimize their ad strategies with precision targeting, in-depth analytics, and enhanced measurement tools.
Understanding these updates enables companies to refine their LinkedIn advertising tactics and improve audience engagement. Implementing these changes can drive greater return on ad spend and elevate overall marketing campaign performance.
With the new Companies feature, advertisers gain an evolved replacement for the legacy Company Engagement Report, allowing for more nuanced analysis of paid and organic interactions. Advanced attribution tools go beyond last-touch metrics to reveal the most effective ad placements and influence smarter budget allocation. Marketers now have access to a robust centralized dashboard that surfaces member-level insights and helps them better understand which campaigns and formats resonate most. Additionally, improved lead qualification options ensure that the most promising prospects receive tailored messaging, increasing the likelihood of conversions. All these updates together position LinkedIn as a powerhouse platform that delivers clarity and control over how brands engage their professional audiences.
ChatGPT Search’s new live capabilities provide a faster, more intuitive way to access real-time web content and answers on demand.
By integrating this enhanced AI-driven search, companies can deliver swift, reliable, and context-rich responses to user queries. Implementing it within marketing strategies opens doors to more informed decision-making, improved user experiences, and stronger brand trust.
This upgrade broadens content discovery by automatically routing questions to relevant sources or enabling manual web searches. With richer content formats, including images and video links, ChatGPT Search delivers comprehensive results faster than ever. Originally a premium feature, it is now open to all users, democratizing access to advanced information retrieval. The improved mobile experience and the ability to set it as a default search engine bolster its usability, reaching audiences where and how they prefer to browse. Although some publishers worry about traffic shifts, this innovation sets a new standard for user-centric search experiences that can benefit marketing teams looking to streamline research and content development.
TikTok’s failed appeal against a potential US ban intensifies the legal and political battle that could reshape the social media landscape.
Understanding this shift helps companies anticipate changes in user behavior, advertising opportunities, and competitive strategies. Implementing adaptive marketing campaigns can ensure brand continuity amid potential audience migrations and new engagement patterns.
The federal appeals court ruling, which denies TikTok’s challenge, underscores mounting national security concerns tied to its Chinese ownership. TikTok’s plan to take the case to the Supreme Court introduces a legal uncertainty that brands must watch closely. As the 2024 US Presidential Election nears, political shifts could influence the platform’s fate, prompting marketers to proactively diversify their social media strategy. With competitors like Meta poised to capitalize on user displacement, brands need to remain agile and informed. Ultimately, the outcome of this legal saga could redefine content creation and consumption for millions of users, forcing advertisers and creators to adapt or risk losing valuable audience segments.
https://www.bbc.co.uk/news/articles/c2ldnq5095xo
Google’s forthcoming Performance Max requirement for brand guidelines revolutionizes how marketers present their brands across automated campaign assets.
Knowing these changes prepares companies to maintain visual consistency and uphold brand integrity in an increasingly automated ecosystem. Implementing the new brand guidelines approach ensures smoother integrations, higher-quality creatives, and stronger brand recognition in the marketplace.
Starting January 20, 2025, new Performance Max campaigns will need to include defined business names and logo assets at the campaign level. This shift enhances brand control and ensures ads reflect consistent, approved creative elements. Marketers using the Google Ads API will need to adapt their integration processes, as future updates will streamline campaign and asset management with brand guidelines in mind. While currently unsupported in the API, Google plans to roll out capabilities that allow for full brand guideline integration directly through campaign settings. This change empowers advertisers to harmonize their brand representation and maintain credibility, even as campaign automation evolves.
https://ads-developers.googleblog.com/2024/12/upcoming-changes-to-enable-brand.html
Threads’ introduction of a new media resharing feature offers brands and creators a more seamless way to expand their visual storytelling.
This update is crucial for marketers who rely on timely visual content to stay connected with their audiences. Incorporating media resharing into campaigns amplifies reach, diversifies content strategy, and fosters more meaningful engagement.
The newly launched resharing capability on Threads simplifies the process of reusing existing photos and videos while preserving the original creator’s credit. Users can quickly implement another post’s media by long-pressing it or using a dedicated repost icon, ensuring that eye-catching visuals remain at the forefront of marketing messages. By allowing marketers to integrate popular content effortlessly, this feature drives faster adoption of trending visuals, increasing relevancy and brand visibility. Instead of outdated “quote posting,” marketers now have a more flexible system that respects content attribution. Ultimately, it encourages a dynamic, collaborative content environment where brands can tap into a constant flow of fresh, compelling media.
https://www.threads.net/@mosseri/post/DDupwppSjcp
Microsoft Clarity’s new cookie consent requirements signal a necessary compliance move for marketers operating in European markets.
By understanding and implementing these rules, companies can maintain valuable user analytics while respecting data protection standards. Adapting campaigns to incorporate consent APIs will ensure seamless tracking, better funnel visibility, and a more trustworthy brand experience.
The forthcoming cookie consent requirements in the EEA, UK, and Switzerland reflect Microsoft’s commitment to aligning its analytics platform with regional privacy regulations. Marketers must now integrate Clarity’s Consent API to secure permissions before deploying session tracking and data collection. This shift will not only sustain vital metrics like funnel tracking and session recordings but also build greater user confidence in data handling practices. With explicit consent becoming mandatory, businesses need to update their current Clarity setups to preserve key insights into user behavior. Adhering to these guidelines ensures that brands continue to benefit from powerful analytics features while maintaining compliance and customer trust.
https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-api