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OpenAI Launches ChatGPT Search, Bringing Real-Time Web Search Capabilities
OpenAI has introduced ChatGPT Search, enabling real-time web browsing integrated directly into the ChatGPT platform, offering users access to current information from the web.
This is important for companies as it enhances customer interactions with up-to-date, relevant content, enabling better service and more impactful marketing campaigns. Implementing this tool can streamline processes involving research and customer support by providing immediate, accurate information.
OpenAI’s ChatGPT Search feature empowers businesses by combining conversational AI with live web data, allowing for rapid response to customer queries about the latest news, sports updates, and more. With a specialized version of GPT-4o behind it, the tool provides real-time access to a wide range of information with source citations. Users can trigger this feature either manually or automatically based on the nature of their queries. The seamless integration of source attribution ensures transparency and credibility, adding value to user interactions.
This feature is currently available to ChatGPT Plus and Team users, with expansion plans for Enterprise and educational users. The broader rollout will include a free tier for general use. As businesses continue to rely on timely and accurate data, integrating ChatGPT Search into their workflows can result in better-informed decision-making and more efficient customer service.
Companies looking to adopt this tool early can position themselves competitively, making strides in digital communication and service delivery.
https://openai.com/index/introducing-chatgpt-search
Threads Reaches 275M Monthly Actives, 1M Daily Sign-Ups
Threads, Meta’s alternative to Twitter, has grown to 275 million monthly active users and boasts one million new daily sign-ups.
For companies, Threads’ fast-paced growth presents an excellent opportunity to reach engaged audiences and boost brand visibility. Integrating Threads into a social media strategy can open new avenues for customer interaction and content engagement.
In just three months, Threads surged from 200 million to 275 million active users, tripling its earlier growth rate. This rise is fueled by a user migration driven by dissatisfaction with X (formerly Twitter) and interest in exclusive content. Threads’ continuous development and potential ad integration make it an attractive platform for marketers. While its current aversion to political content maintains a unique user environment, future advertising and growth strategies will play a pivotal role in its trajectory.
Companies exploring early adoption of Threads could leverage its substantial user base to engage in more organic, high-impact brand communication. Meta’s plans to introduce advertising once the platform hits one billion users underscore its potential as a new marketing frontier.
https://www.threads.net/@zuck/post/DBw6RdIzSEo
Automated E-commerce Advertising with Advantage+ Shopping Campaigns
Meta’s Advantage+ Shopping Campaigns, powered by machine learning, automate e-commerce advertising to optimize audiences, creatives, budgets, and more.
For companies, implementing this tool can improve advertising efficiency and performance, showcasing a 32% boost in return on ad spend (ROAS) and a 17% decrease in cost per action (CPA). This makes it a powerful option for enhancing digital marketing outcomes.
Advantage+ Shopping Campaigns streamline ad management by using machine learning to automate key elements, from audience targeting to creative adjustments. With simple integration steps that require a verified Meta business app, an active ad account, and permissions, businesses can quickly set up campaigns. The tool is available for testing in a Sandbox environment, providing developers an opportunity to experiment without financial risks.
Users report increased efficiency and significant ROAS improvements due to this tool’s data-driven campaign management. As privacy regulations evolve, Meta’s solution respects privacy choices while maintaining advertising reach.
Businesses seeking more streamlined, data-optimized ad strategies can benefit from this cutting-edge technology, gaining an edge in a competitive e-commerce landscape.
https://twitter.com/sidgrao/status/1848902187466068172
LinkedIn Launches AI-Powered Hiring Assistant
LinkedIn’s new AI tool, Hiring Assistant, automates recruitment tasks such as job description creation, candidate sourcing, and communication management.
This tool is critical for companies looking to enhance their hiring processes by saving time on administrative work. By automating these routine tasks, HR teams can focus on more strategic elements of recruitment, resulting in better talent acquisition.
Hiring Assistant enables recruiters to draft comprehensive job postings from brief inputs, automatically source and engage qualified candidates, and manage initial outreach. The tool’s proactive updates help keep recruitment teams informed with insights and recommendations. Current deployment is with select enterprises, including major companies like AMD and Canva, with broader availability planned for late 2025.
LinkedIn’s ongoing emphasis on user control ensures that recruiters can decide which tasks the AI manages. Personalized usage increases efficiency, ensuring that teams remain updated without losing touch with candidates. Early feedback highlights the tool’s ability to reduce recruitment workload and streamline the hiring process.
For recruitment professionals and companies, this means investing more in human connections and less in administrative logistics.
https://business.linkedin.com/talent-solutions/hiring-assistant
Google Unveils Major Performance Max Updates: Asset Testing & Video Enhancements
Google has released updates for its Performance Max campaigns, including asset testing and video enhancements, aimed at boosting advertisers’ ROI.
These updates are essential for companies looking to refine their advertising strategies, as they provide better asset testing and video creation capabilities. Implementing these improvements can lead to more compelling ad content and greater audience engagement.
New features in Performance Max allow for experimenting with creative assets to determine which combinations achieve the best results. This helps advertisers make data-informed decisions that optimize campaign performance. Enhanced video tools include automatic aspect ratio adaptations and video shortening, designed to maintain core messaging while optimizing format for different platforms.
These updates are strategic for businesses during the high-demand holiday season, enabling them to capture attention with improved visuals and more targeted advertising. Advanced asset management capabilities and video previews simplify the creative review process, making marketing workflows smoother.
Google’s Performance Max updates are essential for companies that want to stay competitive in digital advertising and maximize ROI through innovative AI features.
https://support.google.com/google-ads/answer/15535462
Anthropic Upgrades Claude 3.5 Sonnet and Haiku with New Computer Control Feature
Anthropic has upgraded its Claude 3.5 Sonnet model and introduced the new Claude 3.5 Haiku, both featuring a novel computer control function.
This update is pivotal for companies involved in software development, as it allows AI to interact with computers similarly to humans. Early adoption of this feature can streamline complex tasks and boost productivity in tech workflows.
Claude 3.5 Sonnet offers enhanced capabilities in coding and tool use, showing marked improvements in industry benchmarks. This advancement, combined with the new computer control function, enables the AI to execute tasks like clicking buttons, moving cursors, and typing. Early testing with companies such as GitLab and Canva has reported substantial productivity gains.
The Claude 3.5 Haiku model, designed for cost-effective performance, excels in coding tasks and is positioned as an ideal option for user-facing applications and data-driven projects. This tool is also available on platforms such as Amazon Bedrock and Google Cloud.
By leveraging these capabilities, businesses can automate repetitive tasks and optimize their operational efficiency, driving technological innovation.
https://www.anthropic.com/news/3-5-models-and-computer-use
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