Perplexity launches Comet browser for free worldwide desktop download
For companies, the launch of Comet signals how AI-driven browsing will influence user behavior and discovery. Implementing strategies aligned with Comet’s philosophy could increase brand engagement by reaching more curious, question-driven users.
Perplexity’s Comet browser is now available worldwide as a free desktop download, following a highly anticipated waitlist phase. Millions of users joined ahead of launch, making Comet one of the most in-demand AI products of the year. Its rapid adoption highlights a growing appetite for tools that enable more exploration, creativity, and productivity online.
The browser is designed with curiosity at its core, encouraging users to ask six to eighteen times more questions than traditional search engines. Perplexity’s philosophy is that the internet has become too focused on funnels and ads, stifling innovation and inquiry. Comet flips this model, making questioning the default behavior, and positioning itself as a tool for deeper learning and discovery.
Comet includes several innovations such as the Comet Assistant, which supports research, meetings, coding, e-commerce, and productivity tasks within every browser tab. Beyond chat, it offers tools like an Email Assistant for inbox management and Background Assistants that operate asynchronously to boost multitasking efficiency. These features aim to transform the browser into a powerful productivity hub.
A mobile version is in development, with advanced voice features and an ad-free, clutter-free environment. Additionally, the launch of Comet Plus introduces a program with reputable publishers to support real journalism, ensuring the content ecosystem remains high-quality. Together, these moves point toward Perplexity’s vision of an internet where curiosity and reliable knowledge lead the way.
https://www.perplexity.ai/hub/blog/comet-is-now-available-to-everyone-worldwide
Google Ads Expands Performance Max Reporting with New Asset and Channel Features
For businesses, these updates mean more precise performance insights across Google’s network. Implementing the new reporting features allows marketers to allocate budgets more effectively and optimize cross-channel campaigns.
Google Ads has expanded its Performance Max reporting capabilities to deliver deeper visibility into asset and channel performance. This change enables advertisers to track results more effectively across Google’s growing range of platforms, from Search and Display to YouTube, Gmail, Maps, and Discover.
The enhancements include segmentation of asset reporting by device, time, conversions, and networks. This allows advertisers to break down performance data at a granular level and optimize campaigns for specific conditions or audiences. The result is greater control and adaptability across campaign touchpoints.
Channel reporting has also been upgraded with bulk downloads, cost visualizations, and new ROI columns. Marketers can now evaluate efficiency across multiple channels with fewer manual processes, saving time while increasing accuracy in campaign performance analysis.
Other improvements include segmentation by conversion action and ad event type, alongside diagnostics that identify issues like limited serving caused by restrictive bid targets. These features demonstrate Google’s commitment to evolving Performance Max into a more transparent and actionable advertising solution.
https://blog.google/products/ads-commerce/asset-network-segmentation-improved-channel-performance-reporting-performance-max/
Google Ads Introduces New AI-Powered Asset Studio
For companies, this represents a leap in ad creative production, helping brands stay on-message while reducing creative bottlenecks. Implementing Asset Studio can streamline workflows and maintain brand consistency across campaigns.
Google Ads’ new Asset Studio leverages AI to simplify the production of creative assets across multiple formats. Powered by Imagen 4, the studio offers advanced image quality with rich textures and details, capable of generating both photorealistic and abstract styles.
The platform empowers marketers to transform basic product photos into lifestyle imagery using simple text prompts. This enables brands to showcase products in more engaging contexts, making ads more relatable and appealing to audiences. For example, a static product shot can instantly become a lifestyle scene with the product being used in real life.
Bulk image transformation is another major feature, allowing advertisers to refresh multiple assets at once by changing backgrounds, objects, or other elements. This helps keep campaigns visually dynamic while saving time and resources.
Asset Studio also supports video generation from text and images, along with improved collaboration features. Shareable links let teams review and approve assets quickly, while enhanced ad previews display campaigns across multiple placements before launch. This integration of AI into the creative workflow makes Google Ads more efficient and future-ready.
https://blog.google/products/ads-commerce/generate-creative-assets-google-ai-asset-studio/
Google Analytics now imports Meta Ads and TikTok Ads data for better ad insights
For marketers, this integration creates a unified view of cross-channel ad performance. Implementing it allows businesses to make smarter budgeting decisions and more accurately measure ROI.
Google Analytics has enhanced its data import capabilities by adding support for Meta Ads and TikTok Ads. This means advertisers can now automatically import metrics such as cost, clicks, and impressions from these platforms into Analytics for deeper insights.
The update aims to increase the frequency and usefulness of Analytics in cross-platform performance monitoring. With this addition, companies no longer need to manually consolidate data, as campaigns across multiple paid platforms can now be reviewed in a single dashboard.
Historical data is also included, with up to 24 months of Meta Ads information available for import. However, marketers are advised to remove any duplicate cost data that may already exist before proceeding, to ensure accuracy.
Alongside this integration, Google Analytics is developing new features like projections and scenario planning. These tools will further assist with campaign forecasting and budgeting, offering marketers a more powerful way to evaluate and plan ad spend.
https://support.google.com/analytics/answer/10071301?hl=en
LinkedIn Updates Ad Campaign Metrics for Improved Performance
For businesses advertising on LinkedIn, this change improves usability but may initially create confusion for seasoned users. Implementing the update means adapting to new terminology to maintain clarity in campaign reporting and collaboration.
LinkedIn is rolling out updates to the terminology used in Campaign Manager, aligning its naming conventions with industry standards. This adjustment is designed to simplify the platform for new advertisers, though it could disrupt workflows for those accustomed to the previous structure.
Beginning next month, “Campaign Groups” will be renamed “Campaigns,” while the current “Campaigns” will be redefined as “Ad Sets.” The intent is to create consistency with other advertising ecosystems, making it easier for new users to transition between platforms.
While the functionality remains the same, the changes are significant from a user-experience perspective. Marketers who manage multiple accounts or coordinate with teams across platforms should update internal processes and documentation to reflect the new terminology.
By adopting this update proactively, advertisers can ensure smooth workflows and avoid confusion in campaign setup, optimization, and reporting. This minor but meaningful shift reflects LinkedIn’s efforts to modernize its platform and make it more accessible.
https://www.socialmediatoday.com/news/linkedin-updates-advertising-campaign-naming-conventions/761534/
OpenAI launches Instant Checkout in ChatGPT with Agentic Commerce Protocol
For companies, this development signals a new era of AI-driven commerce. Implementing Instant Checkout could open direct purchase pathways within conversations, making buying frictionless and boosting conversion rates.
OpenAI has introduced Instant Checkout in ChatGPT, enabling users to purchase products directly within the chat interface. The feature, currently available with Etsy and soon Shopify merchants in the U.S., is powered by the Agentic Commerce Protocol developed in collaboration with Stripe.
The Instant Checkout experience allows users to ask questions, receive product recommendations, and complete purchases without leaving ChatGPT. Merchants handle fulfillment and customer service as usual, while ChatGPT acts as a secure intermediary for payments and product discovery.
This open-source Agentic Commerce Protocol allows businesses to integrate seamlessly across platforms while retaining full control of customer relationships. Stripe users can enable the feature with minimal code, while other merchants can join via shared payment token APIs.
Security and user trust are central to the model, with encrypted tokens ensuring that purchases are authorized and protected. OpenAI has emphasized its commitment to open standards, encouraging broad adoption among merchants and developers. This move represents a step toward a future where conversational commerce reshapes the way businesses sell and consumers shop.
https://openai.com/index/buy-it-in-chatgpt/