Digital Marketing News Compilation – Ep. 2
Martin: Welcome to this week’s video, where we recap the news from the last week. Stay tuned to find out more about Google updates, Facebook Branding and more…
Lucy: Google Ads Announced the Rollout of Lead Form Extensions. Previously announced as being in testing, we now know they will be rolling out in the coming weeks. After tapping a call-to-action button, users can quickly submit a form that’s pre-populated with data from their Google account. One advertiser reported a 20% higher closing rate for sales leads after using the extension. If your company require enquires that are followed up by your team, this will be a great tool for your business. With a 20% higher closing rate, you don’t want to miss out.
Martin: Google Has Released its Site Kit WordPress Plugin, Formerly In Beta. The Site Kit plugin allows WP users to access data from Google products from their site. These products include Google Analytics, Adsense, page speed insights and search console. After 6 months it is out of beta and has changed and adapted for the ease of users. This plugin makes it easier to access a range of Google data in one aggregated area. I know it is not partiucualry sexy but we are all about processes at Blue Thirst and using Site kit with our wordpress sites allows for Google products to be intergrated into the WordPress interface. This can then be controlled with one login and one set of password protocalls. The really nice feature i like is that page level stats. If you are editing a page you can by clicking on the site kit link in the admin bar get all the Google analytics data about just that page, which would be great for content teams to see.
Emily: Facebook Ads is removing descriptions from news feed ads. Last week, Facebook started displaying a notification to users that they are rolling out the trial of only showing ad descriptions when relevant. This could seriously impact the prominence of your news feed ad, leaving users with just an image and headline. Facebook has said that this feature can help improve the performance of your ad by only showing if its appealing to the person viewing it. They advise that you should put all essential information in the headline in the scenario that your description does not show. So, if you rely solely on Facebook ads, it may be worthwhile to look into boosted posts and improving organic feed.
Katy: Facebook unveils new logo with unique branding for all products. Facebook has announced they are rebranding their logo, company colours and user interfaces. The new logo is now plain text which cycles through a range of colours, blue, pink and green. These colours are to signify the connection of Facebook with Whatsapp and Instagram. Facebook have said that this was done to “be clearer that these products come from Facebook”. The change will have little to no change for Facebook and Instagram app users. This new branding will be rolled out over the next few weeks. I don’t know what you guys think of the new design, but for me it doesn’t scream Facebook branding, but perhaps less is more here.
Emily: Page Speed Report Now Available In Google Search Console. The Page Speed report, first shown in February is now available in Google Search Console. Although labelled an experiment by Google it is available to everyone. The report splits URLs into 3 different categories, slow, moderate and fast. It is useful as it gives the issues as to why pages are running slower making it easier to identify them and fix them. Fixing page speed scores can really help improve SEO and ad quality score therefore this report should become an essential component in
Martin: Thank you for tuning in. If you want to see the news daily, follow us on our social channels. See you next week.